Jim Cooper

Jim Cooper has had over 20 years of startups, market research, market intelligence and competitive analysis experience. He has assisted companies enter the United States market, and has helped many other companies entering markets further afield. He is CTO of Braid Theory, an early-stage startup advisory and consulting group located in Los Angeles. He also created a consultancy, Conscientia Research, and as a full-service Market Research business its goals are to make businesses successful and competitive by employing research to understand markets, so a business doesn't have to rely on assumptions about how a market works.

He employs a number of services, including market sizing, primary and secondary research, customer validation, market validation, competitive analysis and strategy, regulatory and standards compliance, supply-chain optimization, production analysis and business planning. Jim has been a Principal Advisor to companies seeking Phase I and Phase II Commercialization through SBIR grants. With his assistance, businesses have utilized his research products to enhance the growth projections for their business and strengthened their market capabilities.

Jim’s specialties include: Market Intelligence, Market Validation Research, Economic Development, Small Business Issues, Competitive Analysis and Strategies, Supply Chain Optimization, Market Entry, Production Strategy, wrapped in timely and actionable recommendations. Jim is trained in economics, political science, biology and mathematics, in both the United States and his birth country, Australia.

He holds positions on business advisory boards, lending his experience and broad knowledge to startups. He is a mentor to CSU students NSF i-Corps teams. Jim is interested in STEM/STEAM and Linked Learning education initiatives, and how that channels into innovation, and Lean Start-ups. He uses an evidence-based entrepreneurship approach to increase intellectual capital

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