Studying the planet from an Astrobiology perspective made me focus on big picture sustainability. I apply complex system thinking to the socio-ecological transformation and energy transition our society faces to meet the climate challenge. I focus on innovative business models and social entrepreneurship as drivers of paradigm shifts. I believe social innovations are the most powerful technology in the clean energy revolution. I research these in theory, and test them in entrepreneurial practice.
Across industries, it is necessary to direct attention toward clean energy and greenhouse gas emissions reduction to tackle global warming and climate change. Creativity and an entrepreneurial spirit will help pave that path forward.